Entertainment Journalist Ben Lyons gives his take on the “it” factor. He talks about his first-hand experience from working with and interviewing the likes of Ryan Seacrest, Tom Cruise, Charlize Theron, and Emma Stone. Their star power comes down to them being able to elevate the energy of everyone around them.

He believes Kristen Stewart gets a bad rap for the way she does press and he defends the young actress for her talent and the way she brings it when she is on set.

He ends with advice to artists who may resist press as they release their work.

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